ParkLives Nottingham has become the latest supporter of Hoodwinked, sponsoring a robin sculpture for the city centre trail and hoping to attract even more people to take part in its free activities on the parks.
ParkLives is a community project funded by Coca-Cola Great Britain in partnership with Nottingham City Council to encourage more people to get together and enjoy their local green spaces through a regular series of free and fun activity sessions. In 2017, the Nottingham sessions attracted 21,000 attendances – and of these, 15,500 were first-timers.
Liz Lowe, Sustainability Manager for Coca-Cola Great Britain, said:
“Many thousands of people are expected to visit the Hoodwinked trail and this will be a great opportunity to show what ParkLives Nottingham has to offer.
“ParkLives has gone from strength to strength in Nottingham and we’re so pleased to be offering even more activities for local people this year – completely free of charge.
“We couldn’t run ParkLives without our fantastic council team, local session leaders and volunteers who play a vital role in helping people get outdoors, make new friends and embrace the wonderful green spaces they have on their doorsteps.”
This year’s programme includes activities ranging from Sunrise yoga to Stand up paddleboarding (SUP), climbing to Nordic walking, and archery to open water swimming. Look out for more details of the programme on parklives.com – including the activities planned along the Hoodwinked trail.
Similar public art trails across the country have encouraged people to be more active, and it’s hoped that Hoodwinked will do the same for Nottingham.
Hoodwinked is led by Nottingham City Council in partnership with Wild in Art, which has seen this effect through its trails elsewhere. Ben Reed, Head of Creative Development, added:
“At a recent art trail in Newcastle 83% of people got outdoors more because they were enjoying the sculptures. This summer in Nottingham, people will be walking more and spending more time in the city’s parks as they try to find all the Robins and, thanks to ParkLives Nottingham, they can also try some fun sporting activities along the way. We can’t wait!”