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intu has Hoodwinked in the bag

intu has signed up to sponsor two sculptures on the Hoodwinked public art trail. Both intu Victoria Centre and intu Broadmarsh will host a sculpture from July to September, helping to attract more shoppers and tourists.

Nigel Wheatley, general manager for intu in Nottingham, said:

“We are really pleased to be supporting this great event for the city and hosting two unique Hoodwinked sculptures in our centres this summer. The sculptures will be an added attraction for our regular customers and we hope they will bring in many more people, whether they are tourists visiting Nottingham especially for Hoodwinked or families who are enjoying following the trail.”

intu Victoria Centre has an annual footfall of 25 million. In 2015, the centre benefited from a £42million remodelling programme, creating a stylish, contemporary shopping centre with a number of new brands, alongside popular anchor stores of John Lewis and House of Fraser.

The redevelopment of intu Broadmarsh is progressing and preparatory works are now underway. The centre will complement the existing retail and leisure offering at intu Victoria Centre as well as the wider city. The development will have a new mix of shops, restaurants and leisure including Hollywood Bowl, the UK’s largest tenpin bowling operator, and premier cinema The Light.

Fantastic spectacle

Councillor Dave Trimble, Nottingham City Council’s Portfolio Holder for Leisure and Culture, said:

“intu is at the heart of Nottingham’s shopping experience and we are pleased that Hoodwinked is at the top of its shopping list as a way of promoting the centres this summer. We have more companies signing up each week to sponsor Hoodwinked sculptures and the trail will be a fantastic spectacle for shoppers and tourists alike. I’d urge businesses to get in touch soon to ensure they don’t miss out on the benefits.”

Hoodwinked is led by Nottingham City Council in partnership with Wild in Art, a leading creative producer of spectacular free public art events through the creation of uniquely-painted sculptures.

Mischievous twist

The Hoodwinked trail celebrates the legend of Robin Hood – but with a mischievous twist on the tale. The sculptures transform the outlaw into appealing robins – all based on an identical mould but each one unique, designed and painted by an artist.

The trail of around 30 sculptures will run through the city from July to September, bringing together businesses, schools and the community to boost the economic, social and cultural life of the city. Each sculpture will be sponsored by a business. Ultimately it will raise awareness and funds for Nottinghamshire Hospice, with an auction of the sculptures in October 2018.

Nottingham businesses who would like to sponsor a sculpture can find out more by contacting Caroline Elmhirst or Julie Walker at hoodwinked@nottinghamcity.gov.uk or on 0115 8764984/5.

Hoodwinked 2018 - A Twist on the Tale